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Campaigns and Elections American Style James A Thurber

Campaigns and Elections American Style By James A Thurber

Campaigns and Elections American Style by James A Thurber


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Summary

Leading political scientists and experienced campaign professionals come together to consider the nuts-and-bolts of American campaigns and elections in conjunction with academic theories and research

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Campaigns and Elections American Style Summary

Campaigns and Elections American Style by James A Thurber

Dramatic changes in political institutions and behavior over the past three decades have underscored the dynamic nature of American politics, confronting political scientists with a new and pressing intellectual agenda. The pioneering work of early postwar scholars, while laying a firm empirical foundation for contemporary scholarship, failed to consider how American politics might change or recognize the forces that would make fundamental change inevitable. In reassessing the static interpretations fostered by these classic studies, political scientists are now examining the underlying dynamics that generate transformational change. Transforming American Politics is a series that brings together texts addressing four closely related aspects of change. A first concern is documenting and explaining recent changes in American politics-in institutions, processes, behavior, and policymaking. A second is reinterpreting classic studies and theories to provide a more accurate perspective on postwar politics. The series looks at historical change to identify recurring patterns of political transformation within and across the distinctive eras of American politics. Last and perhaps most important, the series presents new theories and interpretations that explain the dynamic processes at work and thus clarify the direction of contemporary politics. All of the books focus on the central theme of transformation-transformation in both the conduct of American politics and in the way we study and understand its many aspects.

Campaigns and Elections American Style Reviews

Praise for the Previous Editions: Campaigns are big business, and this book tells candidates, students, and citizens how they are run in the twenty-first century. Two of the premier experts in American politics, James Thurber and Candice Nelson, have brought together a top-notch group of specialists in strategy, polling, advertising, new media, fieldwork, and fund-raising. This up-to-date volume is perfect for college courses in parties and elections. -Larry J. Sabato, University of Virginia, author of The Year of Obama Thurber and Nelson and their team of experienced consultants and respected academic collaborators help us understand the strategy and outcome of the 2008 elections. [This book] is state of the art in its coverage of topics such as blogs, social networks, polling, Internet fund-raising, messaging, and mobilization, among others, [and it] demonstrates that consultants and academics can complement each other in informing a broader audience. -David B. Magleby, Brigham Young University Informative, comprehensive, and, most importantly, accessible, the third edition...provides an up-to-date, realistic view on the evolution of American electoral politics. Students will like this book and benefit from it. -Stephen J. Wayne, Georgetown University

About James A Thurber

James A. Thurber is a Distinguished University Professor of Government and the Founder and Director of the centre for Congressional and Presidential Studies at American University in Washington, DC. Dr. Thurber is the author, coauthor, and editor of Obama In Office, Rivals for Power: Presidential-Congressional Relations, Campaign Warriors: Political Consultants in Elections, Crowded Airways: Campaign Advertising in Elections, The Battle for Congress: Consultants, Candidates, and Voters, Congress and the Internet, as well as numerous articles on Congress, campaigns and elections, and interest groups and lobbying.Candice J. Nelson is Professor and Chair of the Department of Government, and academic director of the Campaign Management Institute at American University. She is the author of Grant Park: The Democratization of Presidential Elections: 1968-2008, coauthor of Vital Signs: Perspective on the Health of American Campaigning, The Money Chase: Congressional Campaign Finance Reform, and The Myth of the Independent Voter.

Table of Contents

Understanding the Dynamics and the Transformation of American Government -- Creating a Winning Campaign Strategy -- The Use of Survey Research in Campaigns -- Money, Politics, and Policy -- Fundraising Strategies in the 2012 Presidential Campaign -- Differences of Degree -- How the Media Covered the 2012 Election -- Dimensions of Campaigns in the Age of Digital Networks -- The Ground Game -- The Evolution of Microtargeting -- Voter Turnout in the 2012 Election -- Election Law Is the New Rock 'n' Roll -- Republican Strategies and Tactics in the 2012 Primary and General Elections -- Campaigns Matter

Additional information

CIN0813348358A
9780813348353
0813348358
Campaigns and Elections American Style by James A Thurber
Used - Well Read
Paperback
Taylor & Francis Inc
20130730
354
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book. We do our best to provide good quality books for you to read, but there is no escaping the fact that it has been owned and read by someone else previously. Therefore it will show signs of wear and may be an ex library book

Customer Reviews - Campaigns and Elections American Style