Thorough marketing plans are the key to successful business enterprises. They have to be thorough and meticulous, though, and unfortunately most marketing courses and text books don't describe how to go about drawing up a good plan. But now here is a book which can help you develop a plan guaranteed to succeed. The 12-day Marketing Plan deals comprehensively with all aspects of a good marketing plan, from market potential analysis, advertising and sales projections, through to marketing budgets. With a plan like that you can create the future success of your company's business enterprises.