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Planning, Implementing, and Evaluating Health Promotion Programs James E. McKenzie

Planning, Implementing, and Evaluating Health Promotion Programs By James E. McKenzie

Planning, Implementing, and Evaluating Health Promotion Programs by James E. McKenzie

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Summary

Provides health education students with the comprehensive background and application information needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fourth Edition features updated information throughout.

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Planning, Implementing, and Evaluating Health Promotion Programs Summary

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer by James E. McKenzie

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides health education students with the comprehensive background and application information needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fourth Edition features updated information throughout, including expanded discussions of topics such as measures, measurement, data collection and data sampling, intervention theories, and evaluation techniques. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field.

Table of Contents



Preface.


1. Health Education, Health Promotion, Health Educators, and Program Planning.

I. PLANNING A HEALTH PROMOTION PROGRAM.

2. Models for Program Planning in Health Promotion.
3. Starting the Planning Process.
4. Assessing Needs.
5. Measurement, Measures, Data Collection, and Sampling.
6. Mission Statement, Goals, and Objectives.
7. Theories and Models Commonly Used for Health Promotion Interventions.
8. Interventions.

II. IMPLEMENTING A HEALTH PROMOTION PROGRAM.

9. Community Organizing and Community Building.
10. Identification and Allocation of Resources.
11. Marketing: Making Sure Programs Respond.
12. Implementation: Strategies and Associated Concerns.

III. EVALUATING A HEALTH PROMOTION PROGRAM.

13.Evaluation: An Overview.
14. Evaluation Approaches, Framework, and Designs.
15.Data Analysis and Reporting.
Appendices.
Appendix A: Examples of a News Release and Copy for a Newspaper Column.
Appendix B: Examples of PSAs for Radio and Television.
Appendix C: Examples of Smoking Policies.
Appendix D: Health Behavior Contract.
Appendix E: Examples of an Informed Consent Form for a Cholesterol Screening Program.
Appendix F: Sample Medical Clearance Form.
Appendix G: Code of Ethics for the Health Education Profession.
Appendix H: Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs.
References.
Name Index.
Subject Index.

Additional information

CIN0805360107G
9780805360103
0805360107
Planning, Implementing, and Evaluating Health Promotion Programs: A Primer by James E. McKenzie
James E. McKenzie
Used - Good
Paperback
Pearson Education (US)
2004-05-25
432
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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