Men are losing their masculinity. The traditional attributes that make men 'male' are blurring, and guys are urged to get in touch with their 'feminine side.' This erosion of masculinity is also physical, with studies showing declines in men's testosterone levels over the past 20 years.Today's men need a major alpha attitude adjustment, and Alpha Male Challenge is the 10 week plan for reclaiming the masculine, competitive edge guys need to be on top of their game in every aspect of their lives. More than just another fitness book, this three-part exercise, diet, and mind-set overhaul features: the revolutionary MaleScale questionnaire that measures the physical and mental traits that define an alpha male; a step-by-step programme to develop the five integral qualities of Alpha Attitude: confidence, courage, commitment, resiliency, and alpha intelligence; the Alpha-Max Training exercise system to build muscle, burn fat, and increase testosterone; and, Alpha Eating, a convenient food and supplement plan that's a new and improved version of the traditional hunter-gatherer diet. Alpha Male Challenge will help guys become more successful in their workouts, in their careers, and even in their relationships, as they learn to embody the everyday heroism of the alpha male.