This book is intended as a guide to the most common traps to which beginning small business owners fall prey. In describing the factors that lead to business failure, Halloran aims to draw attention to these pitfalls which include choosing an incompatible business, believing inaccurate sales forecasts, locating on the wrong side of the street, buying the wrong kind of advertising and setting prices too high or too low. He also provides realistic solutions for those already faced with a challenge. Each example provides practical advice on what actions business owners should take to ensure financial success. The book explains how to prepare a good business plan, make realistic projections, draw up loan proposals, establish solid credit relationships, and lay out stores to maximize sales.