E-commerce is expanding daily as entrepreneurs find new ways to sell and distribute innovative products and services electronically. Having a successful online business requires a well-coordinated plan that takes into account a wide array of elements, including design competency, programming abilities (transactional and database), server configuration, public relations, and sales and marketing abilities.Experts Janice Reynolds and Roya Mofazali cover all these aspects and more in The Complete E-Commerce Guide. They offer practical strategies for helping readers build a Web site with its own unique qualities that will attract visitors and turn them into customers. Included are select comparisons of the many kinds of software needed by e-commerce businesses today, along with sensible advice on implementation and the nuts-and-bolts, day-to-day challenges of running a successful Web company.