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Quantitative Research Methods for Communication Jason S. Wrench

Quantitative Research Methods for Communication By Jason S. Wrench

Quantitative Research Methods for Communication by Jason S. Wrench


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Quantitative Research Methods for Communication Summary

Quantitative Research Methods for Communication: A Hands-on Approach by Jason S. Wrench

This book takes a unique approach to quantitative research by showing students that numbers do not have to be intimidating. The hand-on approach introduces students to the scientific methods behind quantitative research and explans how faces are discovered via research. Along with providing a history of social science researhc, the authors illustrate the usefulness of understanding quantitative research methods. The case studies and data sheets provided throughout, are excellent pedagogical examples and outline studies that are of interest to many students.

Table of Contents

1. An Introduction to Communication Research; 2. Empirical Research; 3. Research Ethics; 4. Finding Previous Research and APA Style; 5. Research Structure and Literature Reviews; 6. Variables; 7. Communication Variables; 8. Descriptive Statistics; 9. Measurement; 10. Reliability and Validity; 11. Survey Research; 12. Content Analysis; 13. Experimental Design; 14. Sampling Methods; 15. hypothesis Testing; 16. Chi-Square; 17. Students t-Test; 18. One-way Analysis of Variance; 19. Correlations; 20. Regressions; 21. Introduction to Advanced Statistical Tools; 22. Presenting Research; APPENDIX A: QUALITATIVE/CRITICAL RESEARCH ADVANCED STATISTICAL TOOLS; APPENDIX B: TEXTBOOK QUESTIONNAIRE; APPENDIX C: RELIABILITY AND VALIDITY CASE STUDY

Additional information

CIN0195337476G
9780195337471
0195337476
Quantitative Research Methods for Communication: A Hands-on Approach by Jason S. Wrench
Used - Good
Paperback
Oxford University Press Inc
2008-01-23
512
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Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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