Gaining and Sustaining Competitive Advantage: United States Edition by Jay B. Barney
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Gaining and Sustaining Competitive Advantage
Gaining and Sustaining Competitive Advantage
Summary
For graduate level courses in Strategic Management
Barney provides students and practitioners with the most up-to-date research in a way that allows them to see how to apply it to the real business world.
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Gaining and Sustaining Competitive Advantage Summary
Table of Contents
PART I The Logic of Strategic Analysis
Chapter 1 Introduction: What is Strategy?
Chapter 2 Firm Performance and Competitive Advantage
Chapter 3 Evaluating Environmental Threats
Chapter 4 Evaluating Environmental Opportunities
PART II Business Strategies
Chapter 5 Evaluating Firm Strengths and Weaknesses: The Resource-based View
Chapter 6 Cost Leadership
Chapter 7 Product Differentiation
Chapter 8 Flexibility: Real Options Analysis Under Risk and Uncertainty
Chapter 9 Tacit Collusion: Cooperation to Reduce Competition
PART III Corporate Strategies
Chapter 10 Vertical Integration Strategies
Chapter 11 Diversification Strategies
Chapter 12 Implementing Corporate Diversification
Chapter 13 Cooperative Strategies: Strategic Alliances
Chapter 14 Merger and Acquisition Strategies
Chapter 15 International Strategies
Additional information
CIN0131470949VG
9780131470941
0131470949
Gaining and Sustaining Competitive Advantage: United States Edition by Jay B. Barney
Used - Very Good
Hardback
Pearson Education (US)
20061218
592
N/A
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