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Concepts, Strategic Management and Competitive Advantage Jay Barney

Concepts, Strategic Management and Competitive Advantage By Jay Barney

Concepts, Strategic Management and Competitive Advantage by Jay Barney


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Concepts, Strategic Management and Competitive Advantage Summary

Concepts, Strategic Management and Competitive Advantage: United States Edition by Jay Barney

For courses in strategy and strategic management.

Core strategic management concepts without the excess.

Just the essentials-Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.

The third edition continues to be integrated around the highly successful VRIO framework while incorporating an entire chapter devoted to international management.

Table of Contents

PART 1: THE TOOLS OF STRATEGIC ANALYSIS
Chapter 1: What Is Strategy and the Strategic Management Process?
Chapter 2: Evaluating a Firm's External Environment
Chapter 3: Evaluating a Firm's Internal Capabilities

PART 2: BUSINESS-LEVEL STRATEGIES
Chapter 4: Cost Leadership
Chapter 5: Product Differentiation

PART 3: CORPORATE STRATEGIES
Chapter 6: Vertical Integration
Chapter 7: Corporate Diversification
Chapter 8: Organizing to Implement Corporate Diversification
Chapter 9: Strategic Alliances
Chapter 10: Mergers and Acquisitions
Chapter 11: International Strategy

Additional information

CIN0136094945VG
9780136094944
0136094945
Concepts, Strategic Management and Competitive Advantage: United States Edition by Jay Barney
Used - Very Good
Paperback
Pearson Education (US)
20091113
380
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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