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Strategic Management and Competitive Advantage: Concepts Global Edition Jay Barney

Strategic Management and Competitive Advantage: Concepts Global Edition By Jay Barney

Strategic Management and Competitive Advantage: Concepts Global Edition by Jay Barney


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Strategic Management and Competitive Advantage: Concepts Global Edition Summary

Strategic Management and Competitive Advantage: Concepts Global Edition by Jay Barney

For courses in strategy and strategic management.

Strategic Management and Competitive Advantage: Concepts strips out the unnecessary, by presenting material that answers the question: does this concept help students analyse real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilising this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.

Table of Contents

PART I: THE TOOLS OF STRATEGIC ANALYSIS

1. What is Strategy and the Strategic Management Process?

2. Evaluating a Firm's External Environment

3. Evaluating a Firm's Internal Capabilities

END-OF-PART I: CASES PC 1-1

PART II: BUSINESS-LEVEL STRATEGIES

4. Cost Leadership

5. Product Differentiation

6. Flexibility and Real Options

7. Collusion

END-OF-PART II: CASES PC 2-1

PART III: CORPORATE STRATEGIES

8. Vertical Integration

9. Corporate Diversification

10. Organizing to Implement Corporate Diversification

11. Strategic Alliances

12. Mergers and Acquisitions

END-OF-PART III: PC 3-1

Appendix: Analyzing Cases and Preparing for Class Discussions

Glossary

Company Index

Name Index

Subject Index

Additional information

GOR013628314
9781292266954
1292266953
Strategic Management and Competitive Advantage: Concepts Global Edition by Jay Barney
Used - Very Good
Paperback
Pearson Education Limited
2019-02-19
392
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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