Customer Marketing: How Customer Marketing Can Increase Your Profits by Jay Curry
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Customer Marketing
Customer Marketing
Summary
A guide for executives seeking ways to improve their profits by focusing on the needs of their customers. It offers a process, based on modern information technologies and an integrated mix of media and methods, to meet goals of identifying, creating, maintaining and developing customers.
Customer Marketing Summary
Table of Contents
Introduction to customer marketing; what business are you in?; the customer pyramid; customer marketing defined; the customer database; an integrated mix of methods and media; customer goals; the profit pay-off; ten steps to make customer marketing work for you; your customer marketing audit.
Additional information
GOR004778939
9780749426279
0749426276
Customer Marketing: How Customer Marketing Can Increase Your Profits by Jay Curry
Used - Very Good
Paperback
Kogan Page Ltd
1998-04-30
128
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us