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The Elements of Speechwriting and Public Speaking Jeff Scott Cook

The Elements of Speechwriting and Public Speaking By Jeff Scott Cook

The Elements of Speechwriting and Public Speaking by Jeff Scott Cook


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Summary

The essential guide to preparing and delivering powerful, eloquent, and well-received speeches, reducing panic and nervousness, and enjoying all types of speaking engagements.

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The Elements of Speechwriting and Public Speaking Summary

The Elements of Speechwriting and Public Speaking by Jeff Scott Cook

The essential guide to preparing and delivering powerful, eloquent, and well-received speeches, reducing panic and nervousness, and enjoying all types of speaking engagements.

Table of Contents



Acknowledgments.


Introduction.

I.PREPARATION.

1.Know Your Audience.

A Speech Gone Bad.

Listener Biology and the Speech Environment.

Listener Psychology.

Listener Sociology.

Typical Speech Settings.

2.Decide What You Want to Achieve.

Why Give a Speech?

Five Kinds of Speeches to Reach Five Communication Goals.

3.Selecting Your Topic.
4.Speech Construction.

The Opening.

The Body of the Speech.

The Closing.

5.Personal, Clear, and Interesting.

Personal, Not Remote.

Clear, Not Confusing.

Interesting, Not Dull.

II.DELIVERY.

6.The Hardware of Public Speaking.

Your Script.

Visual Aids, Props, and Handouts.

7.Attitudes, Nerves, and Rehearsal.

Attitudes and Expectations.

Nerves.

Elements of Effective Rehearsal.

8.Elements of Effective Presentation.

Nonverbal Communication in General.

Eyes.

Face.

Body.

Clothing.

Voice.

9.Building Oratorical Power.

How to Affect Tone.

Nine Rhetorical Techniques for Memorability and Persuasiveness.

III.TOPICS OF SPECIAL INTEREST.

10.The Elements of Persuasion.

Philosophers on Persuasion.

Politicians on Persuasion.

Psychologists on Persuasion.

The Pragmatics of Persuasion.

Effective Argumentation.

Persuasive Body Language.

11.Humor.

First Considerations.

Kinds of Humor that Work Well in Speeches.

Six Rules of Lip.

Tricks and Techniques.

Onward.
Notes.
Index.

Additional information

CIN0028614526G
9780028614526
0028614526
The Elements of Speechwriting and Public Speaking by Jeff Scott Cook
Used - Good
Paperback
Pearson Education (US)
19960906
264
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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