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Breakpoint Jeffrey M. Stibel

Breakpoint By Jeffrey M. Stibel

Breakpoint by Jeffrey M. Stibel


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Summary

Neuroscientist and entrepreneur Jeff Stibel shows how the brain can act as a guide to understanding the future of the internet. Using example such as startups using crowdsourcing to create something much smarter than the sum of their parts, Stibel offers a fresh and engaging look at the future of business and technology.

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Breakpoint Summary

Breakpoint: Why the Web Will Implode, Search Will be Obsolete, and Everything Else You Need to Know About Technology is in Your Brain by Jeffrey M. Stibel

What can the human brain and its relationship to the internet tell us about our society, our technologies, and our businesses? A lot, as it turns out. The internet today is a virtual replica of the brain, and the networks that leverage it grow and collapse in ways that are easily predictable if you understand the brain and other biological networks. We're living in the midst of a networking revolution. All of the major technology innovations of the 21st century - social networking, cloud computing, search engines, and crowdsourcing, to name a few - leverage the internet and are thus bound by the rules of networks. We've seen the exponential growth of these technologies, and they've led to a more efficient and tightly connected world. But what many people don't realize is that all networks eventually reach a breakpoint and collapse. This happens in the brain, it happens in nature, it happened to MySpace, and it will happen to Facebook and Google. It is critical to understand where the breakpoint is in the networks you use in order to achieve optimum success. Navigating the world of new technologies today can be like walking through a minefield unless you know the path. Imagine what you could do with a roadmap for where things are headed? In this fascinating look at the future of business and technology, neuroscientist and entrepreneur Jeff Stibel shows how the brain can act as a guide to understanding the future of the internet and the constellation of businesses and technologies that run on it. He'll show how leaders like Marissa Mayer are using artificial intelligence to literally remake Yahoo! and how startups like oDesk and Kickstarter are using crowdsourcing, the next wave of revolutionary technology, to create something much larger and smarter than the sum of their parts. Stibel offers a fresh perspective about the future of business and technology in a candid and engaging manner.

About Jeffrey M. Stibel

Jeff Stibel is a neuroscientist and entrepreneur. He is currently serving as Chairman and CEO of The Dun & Bradstreet Credibility Corporation and was previously President and CEO of Web.com, Inc. (NASDAQ: WWWW). Stibel is also Chairman of BrainGate, a company whose brain chip technology allows the severely disabled to control electronics with nothing but their thoughts and was featured on 60 Minutes. Stibel is the author of Wired for Thought: How the Brain is Shaping the Future of the Internet (Harvard Business Press, 2009). He was the recipient of a Brain and Behavior Fellowship while studying for his PhD in brain science at Brown University. He resides in Malibu, California with his wife and two children.

Table of Contents

1 - Introduction | Reindeer | Networks 2 - Ants | Anternets | Manure 3 - Cannibals | Brains | Internets 4 - Slaves | Neurons | The Web 5 - Bread | Mobile | Social 6 - Chiefs | Search | Context 7 - Crowds | Poets | Shakespeare 8 - Squirts | Profit | Traffic 9 - Pheromones | Language | Mirrors 10 - EEG | ESP | AI 11 - Conclusion | Termites | Extinction 12 - Afterword: The Internet is a Brain Acknowledgements Appendix Notes Index

Additional information

CIN1137278781G
9781137278784
1137278781
Breakpoint: Why the Web Will Implode, Search Will be Obsolete, and Everything Else You Need to Know About Technology is in Your Brain by Jeffrey M. Stibel
Used - Good
Hardback
Palgrave Macmillan
20130820
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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