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Cases in e-Commerce Jeffrey Rayport

Cases in e-Commerce By Jeffrey Rayport

Cases in e-Commerce by Jeffrey Rayport


$11.69
Condition - Very Good
Only 1 left

Summary

Includes 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy.

Cases in e-Commerce Summary

Cases in e-Commerce by Jeffrey Rayport

This work includes 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the e-commerce textbook written by the authors.

Table of Contents

1. Overview of E-Commerce Framework. 2. Framing the Market Opportunity. 3. Business Models. 4. Customer Interface. 5. Marketing Communications and Branding. 6. Implementation. 7. Valuation. 8. Network Infrastructure. 9. Media Convergence.

Additional information

GOR006856028
9780071124126
0071124128
Cases in e-Commerce by Jeffrey Rayport
Used - Very Good
Paperback
McGraw-Hill Education - Europe
20010601
800
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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