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Japan's Motorcycle Wars Jeffrey W. Alexander

Japan's Motorcycle Wars By Jeffrey W. Alexander

Japan's Motorcycle Wars by Jeffrey W. Alexander


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Summary

Assesses the historical development and societal impact of the motorcycle industry, from the influence of motor sports on vehicle sales in the early 1900s to the postwar developments that led to the massive wave of motorization sweeping the Asia-Pacific region.

Japan's Motorcycle Wars Summary

Japan's Motorcycle Wars: An Industry History by Jeffrey W. Alexander

For decades the crown jewels of Japan's postwar manufacturing industry, motorcycles remain one of Japan's top exports. Japan's Motorcycle Wars assesses the historical development and societal impact of the motorcycle industry, from the influence of motor sports on vehicle sales in the early 1900s to the postwar developments that led to the massive wave of motorization sweeping the Asia-Pacific region today.

Jeffrey Alexander brings a wealth of information to light, providing English translations of transcripts, industry publications, and company histories that have until now been available only in Japanese. By exploring the industry as a whole, he reveals that Japan's motorcycle industry was characterized not by communitarian success but by misplaced loyalties, technical disasters, and brutal competition.

Japan's Motorcycle Wars Reviews

This book is very much at the cutting edge of current scholarship. Besides demonstrating the role of the Japanese military and empire in the early development of the industry, it illuminates the intense competition among motorbike makers in the first decade and a half after the Second World War. - Steven Ericson, author of The Sound of the Whistle: Railroads and the State in Meiji Japan

About Jeffrey W. Alexander

Jeffrey W. Alexander teaches at the University of Wisconsin-Parkside.

Table of Contents

Acknowledgments

Introduction: Why the Motorcycle?

1 Japan's Transportation Revolution, 1896-1931

2 Motorcycle and Empire: A Study in Industrial Self-Sufficiency

3 Know Your Customers: Designing Products for an Impoverished Postwar Market

4 Know Your Competitors: Finding a Niche in a Crowded Manufacturing Field

5 The Rise of the Big Four

6 Bitter Realities: Going Bankrupt in Japan

7 Sales versus Safety

Appendices

Notes

Glossary

Bibliography

Index

Additional information

NGR9780774814546
9780774814546
0774814543
Japan's Motorcycle Wars: An Industry History by Jeffrey W. Alexander
New
Paperback
University of British Columbia Press
20090101
324
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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Customer Reviews - Japan's Motorcycle Wars