Essential and effective advice from an expert for anyone seeking to launch a thriving cloud-based business This guide for readers who want to create a cloud-based professional service business is based on Jennifer Brazer's deep, personal experiences while building her company, Complete Controller. Her business, which disrupted and reinvented client accounting services (CAS), is one of the first completely cloud-based accounting services in the country. Jennifer Brazer documents how she listened to and learned to rely on her inner voice to guide her through the creation of an entirely new business model and to power through the ups and downs of 'solopreneurship' and building a company.