In this new second edition, How To Capture and Keep Clients: Marketing Strategies for Lawyers, the best and most innovative solo and small firm lawyers give the reader their secrets, approaches, and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, the reader will learn how to: * Ask for business* Attract and keep clients* Network* Partner with other lawyers* Build a virtual law firm* Market a specialty or boutique practice* Market to ethnic communities* Market in a small town* Use technology in client development* Create a service-centered firm* Brand your law firm just like the big firms do* Make marketing part of your daily practice* Avoid ethical marketing mistakes The book is packed with strategies on how to overcome obstacles and position the lawyer for lifelong success.