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Airline Jerald R. Smith

Airline By Jerald R. Smith

Airline by Jerald R. Smith

Reviews:
$10.00
Condition - Very Good
Only 1 left
Very Good$10.00Good$6.78

Summary

Easy to start-up and use - even for students and instructors with no computer experience - this Windows-based strategic management simulation puts student teams in the position of running a regional airline. The book is useful for courses in Strategic Management, Business Policy, and Marketing Strategy.

Airline Summary

Airline: A Strategic Management Simulation: United States Edition by Jerald R. Smith

Airline: A Strategic Management Simulation is now managed by INTERPRETIVE SIMULATIONS. For more information about the revised simulation, please contact Interpretive Simulations at http://interpretive.com/rd5/index.php?pg=contact_us or visit their website at www.interpretive.com

For courses in Strategic Management, Business Policy, and Marketing Strategy.

Easy to start-up and use-even for students and instructors with no computer experience-this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.

Table of Contents



1. The Decision-Making Process.

History of the Airline. Preparing the Decision Form. Fares. Cabin Service. Promotion, Advertising, Sales Force. Employee Compensation Policy. Quality Programs and Additional Training. Maintenance and Fuel Purchases. Cargo. Corporate Social Performance. Stock, Selling and Redeeming. Loans. Dividends. Certificates of Deposit. Acquisition of Aircraft. Market Research. Incident Response. Changes in Markets Served. Fare Sales. Route Map.



2. Decision Information.

Aircraft Utilization and Scheduling. Market Regions and Additional Costs. Fare Sales and Demand. Other Costs.



3. Values for Your Beginning Position.

Quarterly (Financial) Report of Starting Position. Notes on the Quarterly Report.



4. Incidents.


5. Entering Decisions on the Student Disk.

Sample Screens for Entering Decisions. Organizing your Team. Strategic Planning Process.



6. Management Audit and Stockholders' Report Peer Evaluations.

Peer Evaluation.



7. Mid-Continent Airline Case.


8. Decision and Analysis Forms.

Decision Forms.

Additional information

GOR002953354
9780130654885
0130654884
Airline: A Strategic Management Simulation: United States Edition by Jerald R. Smith
Jerald R. Smith
Used - Very Good
Paperback
Pearson Education (US)
20011116
120
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Airline