So many gurus, so little time. In the third wave, innovative ideas and authoritative advice can come from anywhere and anyone at anytime - and many managers find themselves suffering from what the Tofflers called overchoice, an inevitable condition of the information age. What should managers really be doing these days? Jeremy and Tony Hope cut through the management fads, the media hype, and the data clutter to present the top ten issues facing managers of thirdwave organizations. Surveying and synthesizing both classic and cutting-edge management ideas, "Competing in the Third Wave" provides comprehensive guidelines and an integrated agenda for sparring with today's most agile, knowledge-driven, and techno-savvy firms. In the context of the new economy - and using real business stories from hundreds of companies all over the world - the authors discuss these critical success factors: strategy, customer value, knowledge management, business organization, market focus, management accounting, measurement and control, shareholder value, productivity and transformation. In the third wave, real players need best business practices more than ever. This book brings managers up to speed quickly so that they can apply their time-tested managerial tools to the all-new challenges of growth in the third wave.