This work provides a step-by-step framework for achieving the qualities needed in a successful company. It is based on six years' of worldwide research done under the auspices of the SEI Center for Advanced Studies in Management at the University of Pennsylvania. Chapter by chapter, the authors discuss each essential characteristic of a successful business in the future, both in theory and then briefly in action, covering what went wrong and what went right. The book also stresses the need for an integrated and holistic approach and the importance of sound people management.