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Becoming a Category of One Joe Calloway

Becoming a Category of One By Joe Calloway

Becoming a Category of One by Joe Calloway


$10.00
Condition - Very Good
Only 4 left

Summary

Shows how extraordinary companies do what they do so well, and helps obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company.

Becoming a Category of One Summary

Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison by Joe Calloway

Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company-whether you operate a multinational corporation or a mom-and-pop shop. Calloway doesn't offer any mumbo-jumbo or flavor-of-the-day buzzwords, just simple lessons that lead to real, proven results.

Becoming a Category of One Reviews

... very strongly recommends this book to business leaders and students of management... (getAbstract.com, April 2004) [this books is a] no--nonsense guide to beating the competition. (Publishers Weekly, June 23, 2003)

About Joe Calloway

JOE CALLOWAY is a consultant on branding and competitive positioning whose client list reads like a Who's Who in business-from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and IBM. He speaks frequently on business trends, and has been inducted into the International Speaker's Hall of Fame. Joe owns an award-winning restaurant in Nashville, Tennessee, where he lives with his wife, Annette, and daughter, Jess.

Table of Contents

Preface.1. We Just Decided To Go.2. Know Who You Are.3. Success Means You Know What Used to Work.4. The Commodity Trap.5. Your Brand Is Everything.6. The Three Rules.7. The New Customer Reality.8. Case Study-Tractor Supply Company.9. The Heart of a Category of One Performer.Index.About the Author.

Additional information

GOR001833795
9780471274049
0471274046
Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison by Joe Calloway
Used - Very Good
Hardback
John Wiley and Sons Ltd
20030814
224
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Becoming a Category of One