Trendsetter, male grooming icon and all-round good guy, this is the world according to the one and only Joey Essex.

Spreading joy wherever he goes, Joey became an instant favourite after joining the cast of The Only Way Is Essex in 2011. Renowned for his brilliant observations, distinctive style and immaculate hair, his unforgettable appearance on I'm A Celebrity... Get Me Out Of Here! has confirmed that this Brentwood boy is a national treasure in the making.

But life for Joey hasn't always been so straightforward. When he was just 10-years-old, his mother, Tina, committed suicide after battling with depression, a fact that Joey didn't find out until many years later. For the first time Joey opens up about life before fame and the events which have led him to where he is today.

Whether you're a salty potato or a pair of Capri Suns Joey teaches us to take everything as it comes and shares his own unique view of the world around him. Hilarious, touching and always surprising, Being Reem is the crazy story of Joey Essex's journey to becoming one of our most loveable stars.