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The 21st Century Media Industry is well worth reading not only for its broad scope, but for the timeliness of the chapters. Readers of this book will come away with a clear conceptual map of the changing media landscape as well as a detailed understanding of the challenges of the years ahead in forging a new business model, or set of business models, for media operating in the digital age. -- John V. Pavlik, Rutgers University
Predicting the future of the media industry at this juncture may sound audacious, yet this volume does so, and the future it presents is auspicious. The 13 chapters-all by US academicians and media scholars with impressive credentials-address possible approaches to media management, new technologies and innovations, and the implications of various media: recorded music, print, journalism, cable and broadcasting (including radio), cinema, the Internet, mobile telephones. Media have saturated modern society for the past 50 years. The opening essay, coauthored by Hendricks (Stephen F. Austin State Univ.) and Susan Smith, notes that 'the latter half of the twentieth century saw an explosion in the communication industry [with] personal computers, satellites, cable television, cell phones, digital and high definition television, DVDs and the World Wide Web.' But, the essay goes on to observe, the change is not in the media per se but rather in the 'delivery systems.' That the book does not offer an exact definition of the term 'new media' is only right, given that in the 1450s the printing press was a 'new medium.' Summing Up: Highly recommended. Upper-division undergraduates through faculty. * CHOICE *

Dedication List of Tables List of Figures Foreword Acknowledgments: Change: Technology, Economic Implications, and Consumer Behaviors 1: New Media: New Technology, New Ideas or New Headaches 2: Media Management: The Changing Media Industry and Adaptability 3: DVRs and the Empowered Audience: A Transformative New Media Technology Takes Off 4: The Obstinate Audience Revisited: The Decline of Network Advertising 5: Going Viral: Mass Media Meets Innovation 6: The First Domino: The Recorded Music Industry and New Technology 7: Changes and Challenges in the Print Industry: The New Landscape of the Print Media 8: Challenges and Opportunities, New Models and the Emergence of the Next Newsroom 9: Broadcast and Cable on the Third Screen: Moving Television Content to Mobile Devices 10: How to Reach the Masses: Broadcasters' Uses of the Internet and Cell Phones 11: Making Money with Mobile 12: Cinema in the Age of RWX Culture 13: Local Market Radio: Programming and Operations in a New Media World About the Editor About the Contributors Bibliography Index