Cart
Free US shipping over $10
Proud to be B-Corp

Innovation and Entrepreneurship John Bessant

Innovation and Entrepreneurship By John Bessant

Innovation and Entrepreneurship by John Bessant


$11.69
Condition - Very Good
5 in stock

Summary

Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses.

Innovation and Entrepreneurship Summary

Innovation and Entrepreneurship by John Bessant

Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses. The book features contemporary applications such as services (public and private), innovation for sustainability, social entrepreneurship, innovation for development, and creating and capturing value from innovation and entrepreneurship. In this second edition, the authors develop an explicit process model of entrepreneurship with clearer links between innovation and entrepreneurship. The second edition also features an extensive collection of web-based materials, including: tools to support innovation and entrepreneurship, audio and video cases, solutions manual, testbank, additional case studies and image archive. An accompanying website is available at: www.iande.info

Table of Contents

Preface. Acknowledgements. Part 1. Entrepreneurial Goals and Context. Chapter 1. The Innovation Imperative. Chapter 2. Social Entrepreneurship and Innovation. Chapter 3. Globalisation, Development and Sustainability. Part 2. Recognising the Opportunity. Chapter 4. Individual and Organisational Characteristics. Chapter 5. Sources of Innovation. Chapter 6. Searching for Opportunities. Part 3. Finding the Resources. Chapter 7. Building the Case. Chapter 8. Exploiting Networks. Part 4. Developing the Venture. Chapter 9. Developing New Products and Services. Chapter 10. Creating New Ventures. Part 5. Creating Value. Chapter 11. Exploiting Knowledge and Intellectual Property. Chapter 12. Creating Value and Growing Ventures. Chapter 13. Learning to Manage Innovation. Index.

Additional information

GOR005063902
9780470711446
0470711442
Innovation and Entrepreneurship by John Bessant
Used - Very Good
Paperback
John Wiley and Sons Ltd
2011-04-08
604
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Innovation and Entrepreneurship