Consumer Behavior John C. Mowen

Name: Consumer Behavior By John C. Mowen
SKU: 9780137371150
Price: 8.10 USD
Availability: OutOfStock

Consumer Behavior by John C. Mowen

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Summary

Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.

Consumer Behavior Summary

Consumer Behavior by John C. Mowen

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Additional information

Sku

GOR001930658

ISBN 13

9780137371150

ISBN 10

0137371152

Title

Consumer Behavior by John C. Mowen

Author

John C. Mowen

Condition

Used - Good

Binding type

Hardback

Publisher

Pearson Education (US)

Year published

19980101

Number of pages

800

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us