Heskett provides us the most comprehensive set of ideas about how organizations can use design to create economic value. These essays are the best source for linking design theory with policies that organizations can adopt and act upon. * Patrick Whitney, Distinguished Professor at the Institute of Design, Illinois Institute of Technology, USA *
Clive Dilnot and Suzan Boztepe are two of the finest scholars in the design field. This judicious selection brings Heskett's always lively work to a new generation of readers - while gathering Heskett's work on economics and public policy for readers who already know the historian. * Ken Friedman, Chair Professor of Design Innovation Studies at Tongji University, China *
We should care passionately about the relationship between design and economic value. If good design has no or little obvious economic value then we are doomed to live in a world where everything from the built environment in which we live to the smart phone in our hand will be created without thought to its beauty, functionality and impact on us as users. Fortunately that is not the case and we all know intuitively that good design has value. This book helps us to move beyond intuition and gives us the language to explore design in economic terms. In doing so it can help us to convince key decision-makers, whether in business or in public life, about this key and eternal relationship. Too often they seem programmed to forget! * Matthew Carmona, Professor of Planning and Urban Design at the Bartlett School of Planning, University College London, UK *
We know the actual value of designs much better than we understand how designing creates value. John Heskett's ground-breaking work and this book's commentaries on it let us look more deeply at Design Thinking through various lenses from Economics, which in turn are refocused in the light of Design. * Gilbert Cockton, Professor of Design Theory at Northumbria University, UK *
Design is often described as 'mystical', by proponents who see this as a positive creative quality, or 'nebulous', by those frustrated with its struggle to establish a firm disciplinary foundation. This book provides an important challenge to this by addressing the affirming relationship between design and economic value, articulating its reciprocal nature in terms of both theory and practice. * Lucy Montague, Senior Lecturer in Urban Design at the University of Huddersfield, UK *
As to the value of Design and the Creation of Value, it is profoundly pronounced and plentiful. For practitioners, the book lends substance to long-standing contentions. There is potential for designers to become conversant in the language of economics and to understand the derivation of its ideas. Greater still is the potential for design to transform the practice of its major patron. * Dialectic Journal *
Design and the Creation of Value presents Heskett's heavy lifting. He opens a door between the mutual isolation of economics and design ... In these volatile times, the changing context in which design operates leaves us much to do. John Heskett's book is a beginning-we must continue his work. * She Ji: The Journal of Design, Economics, and Innovation *
