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Essential Economics for Business John Sloman

Essential Economics for Business By John Sloman

Essential Economics for Business by John Sloman


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Essential Economics for Business Summary

Essential Economics for Business by John Sloman

Grasp essential economic concepts applied to the business world.

If you are a student on a business or management degree or diploma and taking a one-semester module or short course which includes economics, then this text is written for you. The text covers the core economics that you will need as a business student, but also various business-related topics not typically covered in an introductory economics textbook, such as the business environment, organisation and strategy.

Written in a clear and friendly style with no jargon, each chapter includes topical examples, news stories and case studies from real businesses to explain and illustrate key economic concepts as well as activities, questions and useful summaries to help you check your understanding.

The new edition has been thoroughly updated to reflect recent events that have shaken the business world, including the Covid-19 pandemic, Brexit and rampant inflation caused first by supply-chain problems after global lockdowns and then by the surge in energy, input and food prices following the Russian invasion of Ukraine.

Access the free student website that accompanies this book for additional learning support, including animated explainers of key economic models, multiple choice questions, extra case studies and answers to in-text questions.

About John Sloman

John Sloman was Director of the Economics Network from its foundation in 1999 until 2012 and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol

Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments.

Table of Contents

Preface

Publisher's acknowledgements

Part A INTRODUCTION
  1. Business and the economic environment
Part B MARKETS, DEMAND AND SUPPLY
  1. The working of competitive markets
  2. Demand and the consumer
  3. Supply decisions in a perfectly competitive market
Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS
  1. Pricing and output decisions in imperfectly competitive markets
  2. Business growth and strategy
  3. Multinational corporations and business strategy in a global economy
  4. Labour and employment
  5. Government, the firm and the market

Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS

  1. The economy and business activity
  2. National macroeconomic policy
  3. The global trading environment
  4. The global financial environment

Websites appendix

Key ideas

Glossary

Additional information

NGR9781292728940
9781292728940
1292728949
Essential Economics for Business by John Sloman
New
Paperback
Pearson Education Limited
2023-12-11
424
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

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