Name: Strategy for Tourism By John Tribe (Professor, Professor of Tourism at Surrey University)
SKU: 9781906884079
Price: 12.39 USD
Availability: InStock

Strategy for Tourism Summary

Strategy for Tourism by John Tribe (Professor, Professor of Tourism at Surrey University)

An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. It covers strategic management in a variety of tourism contexts.

Strategy for Tourism Reviews

This text will be an invaluable aid for students seeking to understand strategy and its importance for success in tourism. Written in a highly accessible fashion with a range of international case studies and good diagrams, it provides a comprehensive coverage of all facets of strategy and strikes the right balance between theory and practice: A good read. Professor Leo Jago, Christel DeHaan Tourism and Travel Research Institute, Nottingham University Business School, UK John Tribes Strategy for Tourism insists on the benefits of strategic action, not least in volatile and unpredictable times... [it] has many merits, particularly as it provides a ... rapid overview of the essential elements of strategy in a tourism context. Annals of Tourism Research 37 (2010) (this book is) useful because it clearly focuses on the strategy and uses tourism-related case studies that provide a much greater impact, and an insightful and meaningful discussion on strategies in tourism. Anatolia 22 (2011)
(this book is) useful because it clearly focuses on the strategy and uses tourism-related case studies that provide a much greater impact, and an insightful and meaningful discussion on strategies in tourism. * Anatolia 22 (2011) *

About John Tribe (Professor, Professor of Tourism at Surrey University)

John Tribe is Professor of Tourism at Surrey University and has taught tourism strategy for 10 years. He is Co-Chair of the UN World Tourism Organisation Education Council, Editor-in-Chief of Annals of Tourism Research and Chair of Editorial Board of Higher Education Academy Network Journal of Hospitality, Leisure Sport and Tourism Education.

Part I: Strategic Purpose, Chapter 1 Introduction to Strategy, Chapter 2 Mission and Purpose, Chapter 3 Culture and Strategy; Part II: Strategic Analysis,Chapter 4 The External Environment: PEST, Chapter 5 The External Environment: Competition, Chapter 6 The Internal Environment: Capability; Part III: Strategic Choice, Chapter 7 Strategic Options, Chapter 8 Strategic Directions and Methods, Chapter 9 Strategic Evaluation, Chapter 10 Organising and Resourcing, Chapter 11 Managing and Monitoring, Chapter 12 Strategy in Action; Index

Additional information

Sku

GOR004210058

ISBN 13

9781906884079

ISBN 10

1906884072

Title

Strategy for Tourism by John Tribe (Professor, Professor of Tourism at Surrey University)

Author

John Tribe (Professor, Professor of Tourism at Surrey University)

Condition

Used - Very Good

Binding type

Paperback

Publisher

Goodfellow Publishers Limited

Year published

2010-04-12

Number of pages

264

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Strategy for Tourism John Tribe (Professor, Professor of Tourism at Surrey University)

Strategy for Tourism by John Tribe (Professor, Professor of Tourism at Surrey University)

Summary

Strategy for Tourism Summary

Strategy for Tourism by John Tribe (Professor, Professor of Tourism at Surrey University)

Strategy for Tourism Reviews

About John Tribe (Professor, Professor of Tourism at Surrey University)

Table of Contents

Additional information

Customer Reviews - Strategy for Tourism