How to Write a Marketing Plan by John Westwood
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How to Write a Marketing Plan
How to Write a Marketing Plan
Summary
This work aims to give step-by-step advice to professionals who need to write a marketing plan, possibly for the first time. It encourages the reader to become personally involved with an extensive use of checklists and assessments.
How to Write a Marketing Plan Summary
Table of Contents
What is marketing planning?; situation analysis - the marketing audit; objectives, strategies and action plans; distribution, promotion and budgets; writing and presenting the plan; summary.
Additional information
GOR001709866
9780749419448
074941944X
How to Write a Marketing Plan by John Westwood
Used - Very Good
Paperback
Kogan Page Ltd
1996-08-29
96
N/A
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