Praise for In the Valleys of the Noble Beyond:
Finalist for the Edna Staebler Creative Nonfiction Award
An Amazon Best Book of the Year
Named a Must-Read Book of 2019 by Book Riot
Books on supernatural phenomena typically steer one of two courses: tabloid gullibility or mean-spirited debunkery. Zada deftly tightropes between the two . . . In the Valleys of the Noble Beyond is not really about sasquatch. It is about how we see what we want to see and don't see what we're not prepared to see . . . A quirky and oddly captivating tale.-Eric Weiner, Washington Post
An adventure story in the tradition of Paul Theroux and, in parts, Jon Krakauer . . . Zada is a latter-day Henry David Thoreau or John Muir . . . Searching for an elusive ape, Zada has a knack for meeting unforgettable humans.-Peter Kuitenbrouwer, Globe and Mail
If people can believe in God, why not Sasquatch? Zada takes us through the temperate rainforest of British Columbia looking for both the hairy bipedal and the mythology and landscape surrounding it. Terrific nature writing with a furry twist.-Kerri Arsenault, Orion
Full of dramatic, tense chase scenes-the book is, quite literally, an adventure story.-Nick Ripatrazone, The Millions
Zada wonders only in passing about how big Bigfoot's feet are or how richly the creature may stink. His concerns are more metaphysical: What does it mean to believe in something absurd, something that eludes any effort to prove its existence? Roaming through the First Nations communities of coastal British Columbia, Zada camps out at the foggy junction of lore and fact. He's a disarming travel companion, and his curiosity is contagious.-Dan Piepenbring, Paris Review
As eloquent and big-hearted as, for instance, Peter Matthiessen's The Snow Leopard . . . Despite the towering creature at its heart, the genius of In the Valleys of the Noble Beyond is most often its human pathos . . . Odd, winning gravitas . . . The shelf of serious, beautifully done Bigfoot books isn't exactly a crowded one, but it now has an indisputable classic.-Steve Donoghue, Open Letters Monthly
Less the hooting and wood-knocking sensationalism of Finding Bigfoot (though that show certainly has its charms) than Robert Michael Pyles's Where Bigfoot Walks, another book that leans toward respectability with its emphasis on natural history. Zada's entry is a beautifully rendered account of a mist-shrouded world suspended between myth and modernity: its people, culture, ecology, and for receptive readers, its most mysterious denizen.-Jon Foro, Amazon Book Review
In seeking to discover Bigfoot, Zada uncovers a different story, one that's about all of us . . . [In the Valleys of the Noble Beyond] belongs among the travel memoirs. It's literature.-Oklahoman
For lovers of nature writing who also definitely want to know about the Sasquatch (so, everyone).-Emily Temple, Literary Hub
Zada writes engagingly in the tradition of the best travel writers with genuine feeling for this anachronistic humanoid symbol of the lost world.-Fortean Times
Bigfoot lives-maybe, as this X-Files-worthy tale reveals . . . Traveling deep into the old-growth forests of British Columbia, [Zada] had a look for himself, and it's not too much of a spoiler to say that he adds to the seen/unproven inventory . . . Believe or don't, the author writes nimbly and well, and his story is modest and evenhanded even as he lets us know just where he stands. An entertaining, provocative exercise in cryptozoology.-Kirkus Reviews
In this fascinating nature narrative, freelance writer Zada searches for evidence of Bigfoot in the forests of the Pacific Northwest . . . Zada relates his adventures, including his encounters with bears, along with his observations into the collective unconscious of humans and how brains construct reality . . . Zada's fun, well-written travelogue will interest environmentalists and armchair adventurers alike.-Publishers Weekly
Zada strikes an engaging balance between curiosity and skepticism, letting the locals' convincing stories speak for themselves while probing the science behind misperceptions and cultural beliefs. While fringe-watchers will relish Zada's Sasquatch research, nature buffs will also enjoy his lush descriptions of the Canadian Pacific Northwest wilderness.-Booklist
John Zada is one of those rare writers who conjures spellbinding prose through an acute sense of nature's significance and the mythologies we all inhabit. A profound debut.-Robert Twigger, author of White Mountain: A Cultural Adventure through the Himalayas and Red Nile: A Biography of the World's Greatest River
In the world of travel writing there are two kinds of author. The first writes from the outside in, at best only scratching the surface of the lands through which they travel. The second kind of author writes in a profound and elegant way, the narrative charged with humility-observed from the inside out. John Zada is an author of the second approach-from the school of master travel writers. His prose is an utter delight, and his observances are shrewd and often extraordinary. But most of all, Zada has the ability to suck readers in deep, so that they're right there with him on the trail of the Sasquatch. I recommend In the Valleys of the Noble Beyond more highly than any other travel book I have read in years. With time it will become a classic, and Zada will be recognized as the foremost chronicler of what is surely one of the most beguiling preserves in all adventure.-Tahir Shah, author of In Arabian Nights and The Caliph's House
Finally a truly talented writer approaches a subject matter that has been otherwise relegated to a cultural punchline thanks to, primarily, reality television. John Zada's quest for this holy grail and his compulsion for emotional narrative is nothing less than a modern-day mythical journey; and he shares it with us in a perfect blend of poetic prose and creative story-telling. I took this journey myself when I began producing ten documentary films on the subject of Bigfoot and John completely captures the essence of what you experience: the landscape first, followed by the people and their rich culture, and finally the human mind as it tries to make sense of what might be the world's most bewildering phenomenon. Only after that journey is completed, as John did, does one finally meet the creature itself.-Survivorman Les Stroud
A fascinating and unique account of the Bigfoot phenomenon that is equal parts memoir, psychology, travelogue, cultural commentary and manifesto on nature. Totally gripping and unputdownable. Destined to be a classic of adventure and a standout among the more conventional works on the Sasquatch.-Jason Webster, author of A Death in Valencia
