"This book is written with clear and direct purpose: to quite literally see how businesses can and should transform. The authors present a thoughtful and compelling argument for modeling change through visualization, and their approach shows rigor, depth, and clarity. In an ever-changing world with increasing complexity, this book is the perfect starting point for visualizing business challenges." - Jim Kalbach, Head of Customer Experience at MURAL and author of Mapping Experiences
"Powerful visual models are the secret weapon of designers, architects and consultants alike. This book gives you not only an extensive selection of versatile models for business transformation, but guides you to choose and weave together suitable models for your challenges: spanning a continuum from abstract maps and real-world illustrations all the way to formal enterprise modelling languages, it will boost your ability to create clarity and move things forward." - Milan Guenther, Enterprise Designer, Author of Intersection.
"The whole point about the process of business transformation is that it is complex, uncertain and hard to visualise, so the concept behind Jonathan and Steves book is bang on the money, in terms of relevance and value. The execution is good too. The structure and the thread of the book is intuitive and the writing is excellent. I relish the way the authors interweave their explanations with appropriate and very pertinent references and illustrations, so that the overall effect is very seamless. This is a book that will raise the general literacy around the role, value and shortcomings of visualization so that business people can understand and read these tools and models; distinguish between a model that works and one that isnt very good; and understand why that is." - Jonathan Norman, Knowledge Manager, Major Projects Knowledge Hub
"Leaders of business transformation often find it hard to describe the changes they want to make in a way that is meaningful to all the different groups of people involved in enacting them. The authors of this book offer some novel insights into the kinds of visualisations that will help different constituencies come to a shared understanding of their new world so that they can work together more effectively in it. They also provide an excellent guided tour around the different types of illustrations and models available and how these help with exploring, designing and communicating change." - Sally Bean, Sally Bean, Enterprise Architecture Consultant, Sally Bean Ltd
"This book is important to all of us striving to build understanding between different disciplines. When we run out of words - as we frequently do we need diagrams and pictures. This book shows how diagrams themselves can be organised, explaining the different types and their strengths. If you are using diagrams, you need this book." - Richard Black, Chief Data Officer, Danske Bank
"Frank Lloyd Wright observes that "you can use an eraser on the drawing board or a sledgehammer on the construction site." You can argue all you want that it takes too long or costs too much to formalize descriptive representations but I will guarantee that if you cannot "show me the models," you have NO agreement and you WILL live to regret it! Visualizing Business Transformation is a very important discussion of Visualization, Models, Diagrams, Abstractions, Agreement and Transformations, etc! These are complex issues that have no simplistic resolution and are not going away. Thank you Jonathan and Steve for your thoughtful discussion." - John A. Zachman, Originator of the Zachman Framework
"This title is a great resource for any architect, analyst, designer, change agent, or anyone else who needs to visually communicate things like "where we are, and where we want to get to." There is a lot of fluff about "visualisation" these days, and pretty "coffee table" books, but this title makes the principles and methods concrete and actionable. In particular, the "visualisation continuum" classification is brilliant - it clearly shows how different groups talk past each other, and how to see each others perspective." - Alec Sharp, Senior Consultant, Clariteq Systems Consulting and Author: "Workflow Modeling: Tools for Process Improvement and Application Development"
"This is a definitive guide to visualisation for transformation, from people who really know their craft. I think this is a must-have for anyone who wants better shared understanding, in the right domain, at the right time, in the right way. Every consultant, business student or lecturer, senior leader or transformation professional should have a copy within reach." - Benjamin Taylor, Chief Executive, the Public Service Transformation Academy and RedQuadrant
