New 2nd Edition Now Available! Research indicates that hiring PR practitioners value writing as the number one desired skill in any level of new employee. PR Writer's Toolbox: Blueprints for Success gives students the tool needed to succeed in the dynamic public relations field! PR Writer's Toolbox: Blueprints for Success provides specific blueprints for constructing a variety of writing products necessary to thrive in public relations. The textbook package discusses a writing product, gives concrete steps on how to write it, and provides real-world examples. Printed in color and available for purchase directly from Kendall Hunt Publishing, PR Writer's Toolbox: Blueprints for Success: Includes electronic access to The Grammar Depot - a quick reference tool that helps writers avoid common mistakes that weaken prose and rob writers of credibility. Examines the entire gamut of PR writing. Topics include media writing, business writing, social media writing, persuasive writing, feature writing, advertising copywriting, speech writing, and PR campaign writing. Emphasizes that PR professionals must recognize writing as a strategic process rather than a creative endeavor. Prepares the reader, entering today's litigious world, by including a chapter dedicated to law for PR writing. Is student friendly! Real-world examples, PRactical Tips, and Toolbox Tips vignettes bring the material to life.