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Political Campaign Communication Judith S. Trent

Political Campaign Communication By Judith S. Trent

Political Campaign Communication by Judith S. Trent

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Political Campaign Communication Summary

Political Campaign Communication: Principles and Practices by Judith S. Trent

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.

Political Campaign Communication Reviews

Trent, Friedenberg, and Denton have written the definitive account of political campaign communications. They dissect the importance of campaigns, communications styles, political strategies, public speaking, and voter impact, and do so in a highly readable style. Both students and faculty will love this book, and find it very engaging. -- Darrell West, Brookings Institution Here, in one compact and highly informative volume, is everything you need to know about campaign communications-from speeches and TV to debates and the internet. The authors even explain when and how candidates should apologize for the inevitable gaffes along the trail! -- Larry J. Sabato, director, University of Virginia Center for Politics

About Judith S. Trent

Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor emeritus of communication at Miami University of Ohio. Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.

Table of Contents

Part 1 Pinciples of Political Campaign Communication Chapter 2 Communication and Political Campaigns: A Prologue Chapter 3 Communicative Functions of Political Campaigns Chapter 4 Communicative Styles and Strategies of Political Campaigns Chapter 5 Communicative Mass Channels of Political Campaigns Chapter 6 Communicative Types and Functions of Televised Political Advertising Chapter 7 Public Speaking in Political Campaigns Chapter 8 Recurring Forms of Political Campaign Communication Chapter 9 Debates in Political Campaigns Chapter 10 Interpersonal Communication in Political Campaigns Chapter 11 Advertising in Political Campaigns Chapter 12 New Media and Political Campaigns

Additional information

CIN1442206721VG
9781442206724
1442206721
Political Campaign Communication: Principles and Practices by Judith S. Trent
Judith S. Trent
Communication, Media and Politics
Used - Very Good
Paperback
Rowman & Littlefield
2011-08-11
464
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Political Campaign Communication