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Market Research In A Week Judy Bartkowiak

Market Research In A Week By Judy Bartkowiak

Market Research In A Week by Judy Bartkowiak


$10.00
Condition - Very Good
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Summary

Learn in a week, what the leading experts on market research learn in a lifetime.

Market Research In A Week Summary

Market Research In A Week: Market Research In Seven Simple Steps by Judy Bartkowiak

The ability to research the market for a product or service is crucial for anyone who wants to advance their career. Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order understand your consumers. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!

About Judy Bartkowiak

Judy Bartkowiak has 25 years Market Research experience client-side and agency. She is also the author of 'Secrets of Success in Brand Licensing.'

Table of Contents

Sunday - Market Research defined and project design Monday - The Research Brief and the Research Proposal Tuesday - Qualitative Research Wednesday - Quantitative Research Thursday - Questionnaire Design Friday - Research Analysis Saturday - Report Writing and Presentation

Additional information

GOR006546002
9781444159646
144415964X
Market Research In A Week: Market Research In Seven Simple Steps by Judy Bartkowiak
Used - Very Good
Paperback
Hodder & Stoughton General Division
2012-04-27
128
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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