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Silent Selling Judy Bell (Energetic Retail, USA)

Silent Selling By Judy Bell (Energetic Retail, USA)

Silent Selling by Judy Bell (Energetic Retail, USA)


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Condition - Well Read
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Summary

The 4th edition of Silent Selling teaches the best practices in visual merchandising as currently applied by professionals in the retail industry, providing readers with the knowledge and skills to create retail environments that sell.

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Silent Selling Summary

Silent Selling: Best Practices and Effective Strategies in Visual Merchandising by Judy Bell (Energetic Retail, USA)

Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 4th Edition, is a multi-disciplinary blend of practical activities and creative problem-solving that takes readers beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell's Look-Compare-Innovate model. With these informational tools, students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace.

About Judy Bell (Energetic Retail, USA)

Judith Bell is the Group Manager of Creative Merchandising Solutions for Target. She is in her 22nd year at the corporation where she offers inspiration to presentation, product development, and merchant teams. In 2010, Bell was voted one of the top ten 'Retail Design Influencers' by colleagues nationwide and in 2006 was named a 'Retail Design Luminary' at the Dynamic Date Inc. (DDI) Portfolio event.

Table of Contents

Preparation for Visual Creativity Creative Thinking: Getting Out of the Box What Is Visual Merchandising? Core Design Strategies Practices and Strategies for the Selling Floor Layout and Fixtures for Fashion Apparel Fashion Apparel Wall Setups Fashion Apparel and Accessory Coordination Home Fashion Presentation Communicating Retail Atmospherics Signing Lighting Visual Practices for Nontraditional Venues Grocery and Food Service Stores Nontraditional Retailing Tools and Techniques for Merchandise Display The Magic of the Display Window Mannequins and Mannequin Alternatives Building a Visual Merchandising Department Career Strategies Visual Merchandising Careers

Additional information

CIN1609011538A
9781609011536
1609011538
Silent Selling: Best Practices and Effective Strategies in Visual Merchandising by Judy Bell (Energetic Retail, USA)
Used - Well Read
Paperback
Bloomsbury Publishing PLC
20110821
448
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book. We do our best to provide good quality books for you to read, but there is no escaping the fact that it has been owned and read by someone else previously. Therefore it will show signs of wear and may be an ex library book

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