KEVIN GASKELL was the youngest Managing Director of Porsche, Lamborghini, and BMW, leading all three companies to record growth and performance. Gaskell is a corporate trailblazer who has enjoyed 25 years of success as a business leader; founding startups, driving turnarounds and leading major brands in a variety of sectors. The teams he has led have created over GBP3 billion in shareholder value.
Gaskell is a serial entrepreneur and investor. His portfolio of companies has received awards including: best private equity investment performance of the year, strategic ecommerce business of the year, world's seventh most innovative company and Insight Innovation winner Europe.
Acknowledgements ix
About the Author xi
Introduction xiii
Part One: Commit 1
1 Dare to Dream 3
2 Build Belief 15
3 How Good Do You Want to Be? 33
4 Make the Impossible Possible 47
5 Confront the F Word 67
Part Two: Connect 81
6 Begin at the End 83
7 A Simple Plan 101
8 Don't Be a Genius, Make a Genius 129
9 Be Better First, Then Bigger 143
10 In Command, Out of Control 157
Part Three: Create 173
11 Are We Having Fun Yet? 175
12 No One Is an Only a ... 193
13 Catch In, Don't Catch Out 211
14 Sustaining Success 223
Afterword: Wait Until the Sun Comes Up 241
Bibliography 245
Index 249