SALES HANDLE: What better way to capitalize on the rising popularity of absinthe than to feature the spirit in 50 different cocktails, plus provide a buyers' guide and history? * Since absinthe became street legal in the United States in 2007, the absinthe category has exploded, with 34 additional brands of absinthe available in 2009 than were available in 2008. * The author, Kate Simon, is well connected in the spirits world, and has included recipes from many of the darlings of the artisanal cocktails scene. We'll be sure to get lots of attention through her connections and for the includion of these tastemakers in the book. * AbsintheBuyersGuide.com is a popular Web site that receives about 250,000 server requests each week for information about absinthe from visitors around the world. Since its inception, it has served more than 55 million visitors. MORE NUMBERS: Forums of The Wormwood Society, a popular Web site dedicated to absinthe information, reviews, and recipes, receive questions and comments from tens of thousands of readers weekly: http://wormwoodsociety.org Fee Vert Forum experiences similar traffic: http://www.feeverte.net/forum/ PUBLICATIONS ON THE SUBJECT: Absinthe has received coverage in the New York Times: http://www. nytimes.com/2009/05/13/dining/reviews/13wine.html The New Yorker: http://www.newyorker.com/archive/2006/03/13/060313fa_fact_turner The Washington Post: http://www.washingtonpost.com/wp-dyn/content/article/2008/03/10/AR2008031002846.html Imbibe: http://www.imbibemagazine.com/Absinthe-Is-Back