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Entrepreneurship for Scientists and Engineers Kathleen Allen

Entrepreneurship for Scientists and Engineers By Kathleen Allen

Entrepreneurship for Scientists and Engineers by Kathleen Allen


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Entrepreneurship for Scientists and Engineers Summary

Entrepreneurship for Scientists and Engineers: United States Edition by Kathleen Allen

For science and engineering students at both the graduate and undergraduate level who are considering entrepreneurship as a career path.

Essential business lessons for turning today's scientists and engineers into entrepreneurs in new technology companies.

In today's global and interconnected world, students with a science or engineering background have ample opportunity to mesh their technical know-how with the free market. Yet, these same students lack the basic business skills to make competent business decisions. This book seeks to make students' first experience with entrepreneurship interesting and useful.

Table of Contents


Part 1: Technology Entrepreneurship for Scientists and Engineers
Chapter 1: Scientists and Engineers as Entrepreneurs
Chapter 2: Recognizing and Screening Technology Opportunities
Chapter 3: Designing and Developing a Technology Start-up
Chapter 4: Building an Effective Team
Part 2: Developing and Protecting Intellectual Property
Chapter 5: The Concept of Intellectual Property
Chapter 6: Patent and Trademark Strategy
Part 3: Technology Entrepreneurship Strategy
Chapter 7: High Technology Product Development Strategies
Chapter 8: Technology Transition and Entry Strategies
Chapter 9: Technology Adoption Patterns and Marketing Strategy
Part 4: Start-up Financial Strategy
Chapter 10: The Business Model
Chapter 11: Funding the Technology Start-up
Chapter 12: Funding Growth
Chapter 13: Technology Valuation


Additional information

CIN0132357275G
9780132357272
0132357275
Entrepreneurship for Scientists and Engineers: United States Edition by Kathleen Allen
Used - Good
Paperback
Pearson Education (US)
2009-04-10
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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