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Persuasion in Practice Kathleen Kelley Reardon

Persuasion in Practice By Kathleen Kelley Reardon

Persuasion in Practice by Kathleen Kelley Reardon


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Summary

What is persuasion? How is it maintained? How is it practised and applied? This volume deftly answers these questions and helps debunk many of the myths surrounding this topic. It also examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.

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Persuasion in Practice Summary

Persuasion in Practice by Kathleen Kelley Reardon

What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.

About Kathleen Kelley Reardon

Kathleen Kelley Reardon is professor of management at the University of Southern California Marshall School where she has served on the preventive medicine faculty. She is the author of seven books, including the Amazon Best Seller, The Secret Handshake and It's All Politics about how politics impacts the careers of individuals and missions of organizations. She is the author of Persuasion in Practice (Sage) and three-time Harvard Business Review author- her latest article is "Courage At Work." She was co-principal investigator and author on the feasibility study that launched Starbright later chaired by Steven Spielberg and conjoined with Starlight. Dr. Reardon was inducted into Phi Beta Kappa, Phi Kappa Phi and Mortar Board, received her Ph.D. "With Distinction" from UMASS, Amherst, and has been a political analyst with The Huffington Post (www.huffingtonpost.com).

Table of Contents

What Persuasion is, What it is Not, and How it is Maintained Debunking Some Myths How People Interpret Reality Constructs, Schemata, Rules and Illusions Attitudes and Values Theoretical Orientations of Persuasion Research Contemporary Theories and Models of Persuasion Persuasion Variables Interpersonal Communication Persuasion in Organizations Persuasion and the Mass Media Political Persuasion Conclusion

Additional information

CIN0803933169VG
9780803933163
0803933169
Persuasion in Practice by Kathleen Kelley Reardon
Used - Very Good
Hardback
SAGE Publications Inc
1991-04-26
248
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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