'Modelling Business Information by Keith Gordon, is aimed at those who are new to business analysis or information modelling. Keith draws on a wealth of experience in information management, both as a practitioner, and as a lecturer with the Open University in his writing. The first six chapters provide an accessible and clear foundation in the topic covering the reasons for developing information models, the basic elements of entity-relationship diagrams, how to develop an information model from basic information requirements, and finally how to normalise existing data. I particularly like that it uses two graphical notations, the Barker-Ellis notation, noted for its readability, and the ubiquitous Unified Modelling Language notation, which helps to demonstrate that there are different notations that entity-relationship models can be developed in. This first part of the book also takes care to cover the syllabus for the Data Analysis certificate that is part of the scheme for the BCS Advanced International Diploma in Business Analysis. The second part of the book covers a range of more advanced topics from naming conventions and yet more entity-relationship model notations, to considerations of quality in information models, corporate data models, modelling for business intelligence applications, and finally goes on to look at data and database topics including an overview of SQL, and moving to database design and optimisation. Overall, the book provides an excellent grounding in the full range of topics related to information modelling.' -- Matthew West * Director *
Anyone interested in a thoughtful, well-done text on how to do high-quality business analytical data modelling should definitely proceed with this book. -- David Hay * CEO *
'Modelling Business Information provides an introduction to data modeling, to the nomenclature used by common modeling techniques, and to techniques for representing common patterns. This is a useful book for business analysts who are creating the information model as well as for business and IT users who need to understand a data model.' -- Keith W. Hare * Senior Consultant *
'Keith Gordons wonderfully compact yet thorough introduction to business-friendly information modelling is a terrific contribution to the field. Globally, theres a surge of interest in data modelling as a powerful tool for improving communication, especially with professionals who used to think business-oriented entity-relationship modelling didn't need to be in their tool kits. Business analysts, Agile developers, data scientists, big data specialists, and other professionals will all benefit from Keiths work.' -- Alec Sharp * Senior Consultant, Clariteq *
'As the roles of Data and Business Analysts become more intertwined, this book is timely in its publication. Businesses often fail to recognise information is a key resource and are confused by how it is presented or overwhelmed its complexity during use. Keith brings to the forefront of the readers mind the importance of communicating and analysing the relationship between Business, Information, Systems and Data, and the value in developing models cooperatively, gaining "consensus, not perfection from stakeholders. Simple everyday examples and analogies to support the readers understanding and make the subject more relatable are used. I enjoyed reading the book and completing the exercises. An excellent learning aid for Analysts who are new to modelling or need reminding of good practice.' -- Katie Walsh * Business Analyst and Mentor *
