The U.S. Marine Corps is widely recognised and admired as the undisputed leader in presenting its case as the world's most effective military organisation. This book explains how to promote your own group with the same effectiveness. Written primarily for new Marine Public Affairs Officers (PAOs), this handy reference will also prove useful to Marine Corps leaders assigned to independent duty as well as those who are de facto PAOs. Col. Keith Oliver uses numerous real-life examples to teach practitioners how to aggressively and effectively promote their units and programs via speeches, the news media, and in-house newsletters, newspapers and websites. He includes tips on public speaking, handling interviews and building solid relationships. This guide is equally beneficial to other military service PAOs and civilian public relations professionals.