All

Cart

Free US shipping over $10

Proud to be B-Corp

E-Commerce 2013: Global Edition Kenneth Laudon

Name: E-Commerce 2013: Global Edition By Kenneth Laudon
SKU: 9780273779353
Price: 11.69 USD
Availability: InStock

E-Commerce 2013: Global Edition by Kenneth Laudon

Reviews:

$11.69

Condition - Very Good

Only 1 left

Very Good$11.69 Good$25.47

E-Commerce 2013: Global Edition Summary

E-Commerce 2013: Global Edition by Kenneth Laudon

For the undergraduate and graduate e-commerce course in any business discipline.

The market-leading text for E-commerce.

This comprehensive, market-leading text emphasises the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.

The ninth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and "Insight on" cases are new or updated.

Chapter 1: The Revolution Continues

Chapter 2: E-commerce Business Models and Concepts

Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform

Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

Chapter 5: E-commerce Security and Payment Systems

Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local

Chapter 7: E-commerce Marketing Communications

Chapter 8: Ethical, Social, and Political Issues in E-commerce

Chapter 9: Online Retailing and Services

Chapter 10: Online Content and Media

Chapter 11: Social Networks, Auctions, and Portals

Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

Additional information

Sku

GOR005787301

ISBN 13

9780273779353

ISBN 10

0273779354

Title

E-Commerce 2013: Global Edition by Kenneth Laudon

Author

Kenneth Laudon

Condition

Used - Very Good

Binding type

Paperback

Publisher

Pearson Education Limited

Year published

2013-02-11

Number of pages

912

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

E-Commerce 2013: Global Edition Kenneth Laudon

E-Commerce 2013: Global Edition by Kenneth Laudon

E-Commerce 2013: Global Edition Summary

E-Commerce 2013: Global Edition by Kenneth Laudon

Table of Contents

Additional information

Customer Reviews - E-Commerce 2013: Global Edition