The New Rules for the New Economy: 10 Ways the Network Economy is Changing Everything by Kevin Kelly
The Digital Revolution is over. Technology is changing toward growing communication rather than computation and the formation of a Network culture. The major change has not been the growth of computers but the increased communications between these computers. A new order is being created in which connexity is everything. This is having an effect on the economy and economic practice. In this text, Kevin Kelly presents 10 new rules that outline this revolution. From these he prescribes 12 strategies. The message of the Network Economy is, according to Kelly, "Don't solve problems, seek opportunities". This new economy is based on innovation, imagination and originality rather than the old process of repetition, productivity and automation.