Creating Powerful Brands by L.De Chernatony
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Creating Powerful Brands
Creating Powerful Brands
Summary
Many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This work is intended to cut through the mystery surrounding branding and help the development of brand strategies for long-term corporate growth.
Creating Powerful Brands Summary
Table of Contents
Why it is important to create powerful brands; understanding the branding process; how consumers choose brands; business to business branding; how consumer brands satisfy social needs; developing and sustaining added values; retailer issues in branding; brand planning; competitive considerations in branding.
Additional information
GOR001384452
9780750622400
0750622407
Creating Powerful Brands by L.De Chernatony
Used - Very Good
Paperback
Taylor & Francis Ltd
19980400
384
N/A
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