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Internet World Larry Chase

Internet World By Larry Chase

Internet World by Larry Chase


$10.00
Condition - Very Good
Only 1 left

Summary

This text aims to provide readers with strategies and tactics to stay one step ahead of competitors. Small businesses and large corporations alike should discover how to reduce costs of travel, printing, handling, postage, distribution, purchasing, and other operating costs.

Internet World Summary

Internet World: Essential Business Tactics for the Net by Larry Chase

This text aims to provide readers with strategies and tactics to stay one step ahead of competitors. Small businesses and large corporations alike should discover how to reduce costs of travel, printing, handling, postage, distribution, purchasing, and other operating costs, as well as lower costs and improve the efficiency of recruiting new employees. Readers should also learn how to use the Web to test new products, services as well as prospective clients, and how to implement a search strategy for finding information.

Table of Contents

INTEGRATING THE INTERNET INSIDE YOUR COMPANY; Cutting Costs Across Your Enterprise: How to Run a Tighter, More Competitive Ship; Using the Net as a Resource for Human Resources; Mining the Internet for All It's Worth; http://007 Spying on Your Competitors and Yourself; INTEGRATING THE INTERNET INTO YOUR MARKETING; Your Brand Image and the Internet; Retail: Setting Up Shop on the Net; Online Events, Promotions, and Attractions: How to Make a Scene and Draw Them In; Direct Marketing and Sales Support; Public Relations, the Internet Way; Closing Tips; Afterword; Index.

Additional information

GOR004596731
9780471257226
0471257222
Internet World: Essential Business Tactics for the Net by Larry Chase
Used - Very Good
Hardback
John Wiley and Sons Ltd
19980605
320
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Internet World