God's Forever Family: The Jesus People Movement in America by Larry Eskridge (Associate Director, Institute for the Study of American Evangelicals, Associate Director, Institute for the Study of American Evangelicals, Wheaton College)
The Jesus People movement of the late 1960s and 1970s was an important force in the lives of millions of American Baby Boomers. This unique combination of the hippie counterculture and evangelical Christianity first appeared amid 1967's famed Summer of Love in San Francisco's Haight-Ashbury district and grew like wildfire in Southern California and in cities like Seattle, Atlanta, and Milwaukee. In 1971 the growing movement found its way into the national spotlight, attracting a great deal of contemporary media and scholarly attention. In the wake of publicity, the movement gained momentum and attracted a huge new following among evangelical church youth who enthusiastically adopted the Jesus People persona as their own. In the process, the movement spread across the country - particularly into the Great Lakes region - and coffeehouses, Jesus Music singers, and One Way bumper stickers soon blanketed the land. Within a few years, however, the movement faded and disappeared and was largely forgotten by everyone but those who had filled its ranks. God's Forever Family is the first major attempt to re-examine the Jesus People phenomenon in over thirty years. It reveals that it was one of the most important American religious movements of the second half of the 20th-century. Not only did the Jesus movement produce such burgeoning new evangelical groups as Calvary Chapel and the Vineyard movement, but the Jesus People paved the way for the huge Contemporary Christian Music industry and the rise of Praise Music in the nation's churches. More significantly, perhaps, it revolutionized evangelicals' relationship with youth and popular culture-important factors in the evangelical subculture's emerging engagement with the larger American culture from the late 1970s forward. God's Forever Family makes the case that the Jesus People movement not only helped create a resurgent evangelicalism but - alongside the hippie counterculture and the student movement - must be considered one of the major formative powers that shaped American youth in the late 1960s and 1970s.