Cart
Free US shipping over $10
Proud to be B-Corp

Digital Customer Experience Engineering Lars Wiedenhoefer

Digital Customer Experience Engineering By Lars Wiedenhoefer

Digital Customer Experience Engineering by Lars Wiedenhoefer


$4.39
Condition - Very Good
Only 1 left

Faster Shipping

Get this product faster from our US warehouse

Digital Customer Experience Engineering Summary

Digital Customer Experience Engineering: Strategies for Creating Effective Digital Experiences by Lars Wiedenhoefer

Customer experience engineering applied to the engineering department is rare, but needed. Most companies keep support, UX, engineering, product, and CX separate. To address this gap, this book highlights roles and techniques that are proven to accelerate issue detection and prevention by 30% or more.

With the author's vast experience in tech support, he has developed techniques and skills that allow engineers to gain customer insights faster and through new and insightful sources that are within their reach. You will develop a deep understanding of the impact of issues; understand and optimize the speed of the engineering feedback loop (issue resolution time); and develop the ability to calculate the cost of the issues or customer friction to the business (in aggregate and on a case-by-case basis).

Organizations can save significant money and add additional revenue by addressing customer friction proactively in collaboration with product, engineering, and site reliability engineering (SRE) functions and reduce the average time of an issue resolution by 80%.

The cross-functional leadership, mentoring, and engineering techniques you'll learn from this proactive stance are very valuable and teachable, and this book will show you the path forward.


What You Will Learn

  • Gain the techniques and tools necessary to validate customer journey success in production
  • Contribute to customer-centric key performance indicators (KPIs) on executive dashboards
  • Create meaningful insights and data points that allowed the feedback loop to be optimized and efficient

Who This Book is For
Professionals participating in the value stream of digital software engineering for the benefit of customer experiences, directly or indirectly. You may be an engineer practicing DevOps or site reliability, or you might be a product owner, UX designer, or researcher. You might be working in support and seeking for new ways to engage with your engineering teams.

About Lars Wiedenhoefer

Lars Wiedenhoefer is currently a customer experience engineering strategist and program manager at Baazaarvoice, having previously worked at companies such as PayPal and Dell.
Lars is an accomplished technology leader and strategist focused on customer experience improvements through leading process and technology changes in departments of software engineering, operations, customer success, and customer technical support. Results include improved software engineering capabilities, security, speed-to market, end-user experience, cost savings, and increased revenue. He has global, enterprise-level experience in various industries such as ecommerce, fintech, and healthcare tech. His technology experience includes artificial intelligence, client-server, mobile, and mainframe architectures, as well as embedded technologies for plant and manufacturing controls. His areas of emphasis are strength-based organizational growth and leadership development applied to his teams and the organization.

Table of Contents

Introduction Chapter 1: The importance of acting today - getting digital experiences right is not optionalThe business drivers Top three challenges to overcome
Chapter 2: Opportunities to optimize the structure of the traditional digital engineering feedback loop Insights into the traditional digital software engineering feedback loop A framework of opportunities making the feedback loop more efficient
Chapter 3: Digital customer experience engineering The definition - a discipline envisioned Form, Function and Communication Digital customer experience engineering CI/CD pipeline touchpoints
Chapter 4: The goals and guiding principles Combining engineering and business goals What this is - in less than six words Guiding principles
Chapter 5: Interactions with adjacent functions The agile product manager and product owner UX team CX team DevOps and QA Support team Site Reliability Engineering (SRE) Customer success team Voice of Customer (VoC) Program Sales and Marketing
Chapter 6: The how-to guide - a collection of essential techniques Typical activities and responsibilities Identify and map to key user journeys and touchpoints Why are customers seeking help? Establish customer engagement tracking Establish customer retention tracking Create a digital representation of customer journey success Detect and remove customer friction Calibrate alerts - from noise to important customer impact signals Speed up RCA (root cause analysis) Seed your regression tests with customer journey interactions Speed up the analysis of customer feedback received via the support channel Implement the idea of success criteria Make the collected customer experience insights useful for your customersBuild the foundation for tracking customer experience engineering metrics
Chapter 7: Useful tools for observability and insights APM tools (measuring friction in the engineering stack and speeding up RCA) Tools providing journey path and engagement insights and analytics Tool for visualization of the customer experience Tools adding friction detection to visualization
Chapter 8: Key metrics for successful digital engineering and customer quality and observabilityCustomer experience centric metrics for engineering teams to consider A customer experience centric quality dashboard for executives
Chapter 9: How to get started today Table of Figures Bibliography

Additional information

CIN1484272420VG
9781484272428
1484272420
Digital Customer Experience Engineering: Strategies for Creating Effective Digital Experiences by Lars Wiedenhoefer
Used - Very Good
Paperback
APress
2021-08-13
137
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Digital Customer Experience Engineering