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Road to Power Laura Colby

Road to Power By Laura Colby

Road to Power by Laura Colby


$4.94
Condition - Very Good
Only 1 left
SeriesBloomberg

Summary

Follow a pioneer's journey from factory floor to CEO Road to Power is the story of how Mary Barra drove herself to the pinnacle of a company that steers the nation's wealth.

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Road to Power Summary

Road to Power: How GM's Mary Barra Shattered the Glass Ceiling by Laura Colby

Follow a pioneer's journey from factory floor to CEO Road to Power is the story of how Mary Barra drove herself to the pinnacle of a company that steers the nation's wealth. Beginning as a rare female electrical engineer and daughter of a General Motors die maker, Barra spent more than thirty years building her career before becoming the first woman to ever lead a global automaker. With $155 billion in sales and 200,000 employees, GM is widely considered to be a proxy for the U.S. economy, making Barra's position arguably the most important corporate role a woman has ever held. This book describes the personal character, choices, and leadership style that enabled her to break through the glass ceiling. When 52-year-old Mary Barra was named CEO of General Motors in 2013, only people outside of the company were surprised. She had done everything from working on the factory floor to overseeing manufacturing, from improving union relations to paring down bureaucracy, and from running human resources to helping drag the company back from its 2009 bankruptcy. This book details each step of her career, and the lessons she learned along the way. * Learn how Mary Barra's willingness to take on diverse assignments helped steer her career trajectory * Examine the fine details of Barra's management style and her ability to relate to colleagues * Discover the qualities and experiences Barra had that drove her to lead this male-dominated profession * Study the valuable lessons Barra learned at each stage in her professional life, and why they stuck with her throughout her journey to the top Barra is most certainly a pioneer for women in business, but she's also a living lesson as to how far the right outlook, skills, and drive can take you in your career. Road to Power explores the talent and the mindset that got her all the way to the top.

About Laura Colby

LAURA COLBY is a reporter at large for Bloomberg News in New York, covering women in the global economy and education. Prior to 2013, she was the managing editor of Bloomberg Markets, the monthly global finance magazine. Laura has also worked for The Wall Street Journal, Fortune, and the International Herald Tribune.

Table of Contents

Preface ix Acknowledgments xv Introduction Dodge s La Femme: Women and Cars 1 Chapter 1 The Firebird: A Childhood Dream 7 Chapter 2 The Red Chevette: Driving Lessons 15 Chapter 3 The Fiero: Trial by Fire 25 Chapter 4 Chevy Blazer: Groundbreaking Laws 35 Chapter 5 Chevy Malibu: Expanding Vistas 43 Chapter 6 Buick Skylark: A View from the Top 51 Chapter 7 Oldsmobile Intrigue: Hearts and Minds 63 Chapter 8 Buick LeSabre: Fixing Hamtramck 71 Chapter 9 Chevy Avalanche: The Road to Ruin 81 Chapter 10 The Volt: Shocked into Action 87 Chapter 11 Chevy Cruze: No More Crappy Cars 97 Chapter 12 Chevy Cobalt: End of the Honeymoon 107 Chapter 13 Cadillac Escalade: Climbing Back 121 Chapter 14 Buick Encore: Finding the Next Mary Barra 135 Afterword 145 Appendix: Barra Biography 149 Bibliography 151 About the Author 153 Index 155

Additional information

CIN1118972635VG
9781118972632
1118972635
Road to Power: How GM's Mary Barra Shattered the Glass Ceiling by Laura Colby
Used - Very Good
Hardback
John Wiley & Sons Inc
20150424
192
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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