What does it take to craft a best-seller - one that tops the charts week after week and leaves everyone talking? In this groundbreaking guide, successful author Loren D. Estleman shares the process. Readers will learn: The four essential traits best-selling authors possess; The specific challenges in a variety of genres and how to overcome them for writing success; The benefits of exploring more than one genre for a fulfilling career - and more; Upbeat, engaging, and personal, Writing the Popular Novel provides readers with the instruction they need to craft the books that become best-sellers.