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Campaign Strategy in Direct Democracy Laurent Bernhard

Campaign Strategy in Direct Democracy By Laurent Bernhard

Campaign Strategy in Direct Democracy by Laurent Bernhard


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Summary

In the first study of comparative direct-democracy, Laurent Bernhard explores the nature of direct-democratic campaigning in Switzerland. The author examines four policy areas: immigration, healthcare, welfare and economic liberalism focussing on interviews with campaign managers to provide a comprehensive analysis of direct-democratic campaigning.

Campaign Strategy in Direct Democracy Summary

Campaign Strategy in Direct Democracy by Laurent Bernhard

In the first study of comparative direct-democracy, Laurent Bernhard explores the nature of direct-democratic campaigning in Switzerland. The author examines four policy areas: immigration, healthcare, welfare and economic liberalism focussing on interviews with campaign managers to provide a comprehensive analysis of direct-democratic campaigning.

About Laurent Bernhard

LAURENT BERNHARD is Postdoctoral Researcher, Institute for Political Science, University of Zurich, Switzerland and University of Berne, Berne, Switzerland

Table of Contents

Introduction State of the Art Design of the Study Plan of the Book Theoretical Framework Objectives Means Ways Conclusion The Strategic Context The Institutional Context The Players of the Game Issue-specific Contexts Conclusion The Profiles of the Campaigns Asylum Law Naturalization Initiative Health-care Article Single Health Insurance Disabled Insurance Reform Old-age Pensions Corporate Tax Reform Right to Sue Initiative Comparative Perspective Conclusion Coalition Formation Coalition Formation in Direct Democracy Internal Coalition Structure Data and Method of Analysis Results Conclusion Message Development Message Selection Negative Campaigning Data and Method of Analysis Results Conclusion Message Delivery Theoretical Considerations Empirical Analysis Conclusion Power Analysis Key Players Data and Methods of Analysis Results Conclusion Conclusion Summary Improving Direct Democracy References Appendix

Additional information

NLS9781349436439
9781349436439
1349436437
Campaign Strategy in Direct Democracy by Laurent Bernhard
New
Paperback
Palgrave Macmillan
2012-01-01
255
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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